The monster opportunity behind being late to the latest trend.

When I’m 1 day late to wish someone a happy birthday, I don’t wish them a belated birthday, I wish them a happy 364 day early birthday.

If you’re late to business trends, there’s usually something else that you’re inherently tremendously early for if the original trend is still going.

You may have missed the opportunity to make a bookstore online, but you’re early to the idea of selling other products through Amazon.
You may be late to cryptocurrency like Bitcoin, you may be early on selling people “bitcoin trading newsletters”
You may be late to the legalized weed boom, but you may be early on buying some of the farm land that these companies will want to use to grow weed later.
You may be late to peer-to-peer based hotel company like AirBnB, but you’re early on building a real estate portfolio rented out using AirBnB.

So cheer up there champ, you’re late to everything, but that means you’re early to the next big thing.