How to learn twice as much from every statement.

We’re taught to listen to what someone has to say and that’s how we learn. But if you look at the meta information that’s being conveyed, that usually is helpful.

Seeing “Do what I say, not what I do,” in a different light.

Russ Ruffino from ClientsOnDemand.com says they made all their money without having to the typical blog posting, podcasts, and creating a massive following that others have to do. Meanwhile, they have a huge podcast at this point and instead of “blogging” on a website, they just post frequently on Facebook (that’s just a mini blog).

Kevin David from OfficialKevinDavid.com says he offers a money back guarantee and you should offer one as well, but puts it in his fine print that you can only get the guarantee if you’ve paid full price for his course. But his course is almost always discounted. Therefore, no money back guarantee.

Sam Ovens says he has a joke of website with spelling mistakes on Consulting.com and says he doesn’t care about his YouTube following. He wants to focus on creating the best consulting course ever. But his YouTube channel has nearly 500 videos as of Mar 2019, and his website is beautifully designed currently. Whoops…

Ever wonder why someone would offer a 105% Money Back Guarantee? There is rampant chargeback fraud in America. People buy anything, and then demand their credit card company refund them without even trying to talk to the merchant first. If a merchant offers 105% money back, the fraudsters will go the merchant to get the extra free cash rather than screwing their merchant account over with a chargeback.

Continuing to think about why people are doing things as opposed to just what they’re doing will benefit you. Because I’ve never seen it in any course ever why to offer a money back guarantee like that, but that’s likely a very good guess.

To be fair, probably in all these examples, they all started differently than where they are now.

But you can learn often times just from observing the meta.

What are they actually doing (eg. blog posting, working nonstop)? Why are they doing it? What do all of them have in common (eg. all presenters make a joke every 7 minutes to keep audience attention)?

Why pay for a funnel course when you can just go through the funnel itself and watch them try to sell you? Many of the answers we’re seeking are right there in the meta. You have to block out what they want you to see and instead just see things for what they actually are and follow that.

Close your eyes and see for the first time.