I think in order to have any business work, you have to know the following:
- Why do you want to solve this problem?
- Who precisely do you want to serve / provide value for?
- What is one highly specific problem you want to solve?
- How could you be compensated for it (flat-fee, on-going, results/commission based)?
- What precisely would you do to solve the problem?
Despite that sounding obvious, most people can’t answer this that haven’t made any money with their business yet. They’ve drowned themselves in corporate nonsensical jargon believing that they’re going to “increase efficiency via utilization of a continual process improving optimization stratagem for IT solutions.”
Corporate jargon is turning people’s minds to sludge.
The result is they’re not sure what they offer, what they’d charge, or even what problem they’re really solving. They instead think the problem is figuring how to hire good sales reps. If you know what your ultimate goals for achievement are, the game becomes easier to play.
They don’t know why they’re wanting to solve this problem, but usually it’s to “get rich,” which aside from that being a terrible place to feel motivated from in business, still lacks clarity. Digging deeper into their motivations…
They want to be rich to get an awesome car.
So they can get attention from girls.
Because they’re lonely.
Because they don’t have a girlfriend.
There’s a lot easier ways to get a girlfriend than starting a soulless company motivated only by profits.