“It’s the thought that counts!” This terrible excuse (usually for failing at something) may have more truth in it than it seems.
Recall, this is a similar concept on premises and book summaries that states that the “why” matters more than the “what.” For example:
The ‘what’ is – “He’s successful.”
The ‘why’ is – “Because he’s a great father and husband.”
But that “why” may be awful to you if he was trying to give you advice on making a pile of cash.
There’s a gas station own that updated his price to be $2.986 – 6/10ths, instead of the typical 9/10ths that 99% of stations use for their price. If his intention is to update your pricing and he screwed up and intended for it to be 9/10ths, then he’s just an absent minded mistake prone business owner. However, if he intended to make it 6/10ths to get people to talk about it and stand out from the crowd, now he’s a genius marketer.
The “what” is – Gas is $2.986
The “why” is – He made a mistake. Which leads to, “He’s a moron!”
The “why” is – He was executing a brilliant marketing tactic. Which leads to, “He’s a genius!”
The resultant reality of “the price is X” is the same regardless of the intention, but the intention is what matters most to people. While “intention” is important and creates a foundation for something to be repeated, we need to see the reality of things as well.
If intention is more important than reality for people, and intention is a mental construct, you can start to see where “reality” can be easily manipulated for many people.