There’s no secret to success?! Wrong…

“There’s no secret to success, it is the result of preparation, hard work, and learning from failure.” – Colin Powell.
“There are no secrets [to success]. Be humble. Be hungry. And always be the hardest worker in the room.” – Dwayne Johnson

Telling someone that hard work is the answer is like saying, “You can get to California by putting one foot in front of the other and never giving up!” That’s true. But if you only follow that advice, you’ll likely go in the wrong direction, or die on the way, or take forever. It’s not the whole debate on “right vs good advice” I spoke about earlier as much as it’s just simply bad advice. 

Down deep in your gut, you know there’s just gotta be some secret to success, which is why it’s so tempting to click on the ads selling you those secrets.

Truth Cake will give it to you straight like no one else will…

The secret to success is that there IS a secret, but it’s a secret…which means no one is going to tell you.

Sometimes there are more or less secrets in certain industries. The secret to success in lawn mowing was advertising in the right neighborhood that needed it. The secret in stock trading was that bit of insider info you overheard. The secret for Nike getting off the ground was finding the right supplier overseas to make the shoes. The secret for making it big online was understanding precisely how to manipulate Googles search engine results.

When the secret gets exposed too much, industries become commoditized and/or simply die. Stock trading strategies die when too many people know about them (well, maybe not). Sales tricks die when everyone has had the same trick done on them. Police interrogation tricks like “good cop bad cop” die when people know the secret.

Who knows what the secret is, or if there even is one for your industry, but you won’t find it if you don’t look.