The top 4 tricks for DIY brain surgery. And #2 will surprise you!

The death of depth is going to catch up with us and our desire for speedy hacks and “top 10” lists.

Neil Patel gave a presentation on building online businesses and in the Q&A afterwards, someone asked, “How do you do Adwords?” Which is a great question really, but it’s terrible in this environment, because the depth of it would take hours for him to answer.

In interviews the questions all have to be stated such that there’s a 1-3 minute answer. There’s only so many valuable questions that have sub 3 minute answers.

And unless those questions are incredibly specific, it’s unlikely there will be any depth to them. With no depth, you generate a foundation but it’s hard to progress beyond that without digging into each topic deeply – usually in book / course form, not a podcast. Interviews have their place with establishing good mental foundations. Remember that just because a hammer is useful, doesn’t mean that’s the only tool you need to build a house.

If you wanted to be a brain surgeon, you wouldn’t ask a doctor for his 3 biggest cutting tips…why would do you think that works for anything else that’s complex?