Most marketers have their great ad headlines and sales copy that looks great, but down in fine print it shows that most people make no money at all (or lose no weight) or whatever the goal of the product is. But what if you can market infinitely better by breaking the Typicality of Results.
Most “lose a bunch o’ weight” or “get rich doing my system” type products have to disclaim at the bottom the Typicality of Results, which is a legal disclaimer to show that most people don’t do anything with the knowledge received, do nothing, and therefore make no extra money. But what if they restricted people from buying their program and their average student actually made money. What happens when they can legally disclaim that the average participant made $100,000? Does that become the most easily sold course ever for the people lucky enough to be able to buy it?
Ads try to stand out. Therefore, an ad that’s all fine print, that’s also awesome stuff in the fine print, could stand out big time.