The master key to decoding Amazon reviews like a boss: Disdain
“Look at what the majority of people are doing, and do the exact opposite, and you’ll probably never go wrong for as long as you live” – Earl Nightingale
People read concepts like this but fail to execute many of the ideas because they fail at embedding the ideas into their mindset foundation. For example, if you’re looking at getting a product and looking at reviews to help you make a decision, you tread down a dangerous path.
Most people are failures. Do you really care about their opinions?
Stop reading reviews in the way you have in the past. Listening to negative reviews is usually the same as listening to advice that feels good. I recently saw multiple videos talking about how it’s okay to be scatterbrained, totally unfocused, and have multiple passions you pursue simultaneously. These ideas are comforting, because it’s where most of us are. Some guru finally just “GETS IT” – of course we can’t be bothered with focusing when we’re busy chasing every new shiny object. This is great advice to feel good temporarily. Bad advice if you’re looking to accomplish much.
Are you skeptical about a course / event, but want to check the reviews first? Beware of your conclusion after you find the negative reviews for that new Tony Robbin’s seminar you were considering. Because after reading reviews…
Of course you knew it was a scam! Thank god read that review so you never went to see for yourself!
Reading reviews on a new type of car wax is valuable. However, reading reviews about a business development program usually not valuable. Did the scathing negative reviewer (foolishly) think that there was too much talk about a growth mindset and it was a waste of time because they just wanted to hear the secret recipe for success? Who knows…more importantly, who cares.
Franchise forums will tell you nearly every franchise is a “scam” or “nearly bankrupted me.” A healthy dose of disdain for the opinions of random people goes a long way.
Consider that winning the lottery makes people go broke.
It’s worth repeating – an effortless, guaranteed, and high income event in someone’s life OFTEN MAKES THEM GO BROKE. What if the lotto was a business opportunity? Consider the review of the average lotto winner could very well be, “Got the money as promised, and went bankrupt a couple years afterwards. What a scam! Avoid winning the lotto!! We want to sue!” Dangerous garbage filling your mind.
Wait…maybe the reviews are biased since people with bad experiences are 2-3x as likely to talk about it than happy customers. That strategy still implies you don’t have enough disdain and are still interested in other random people’s opinions / results. Regardless, say you manage to go out and find out everyone that: 1) Had the intention of getting leaner and 2) Found the best scientifically proven tool to fix solve it (no fads / pills / etc), and 3) Actually purchased the product.
It’s called an exercise bike – and nearly everyone achieved NO RESULTS. It’s not about the saw – it’s about the carpenter. – TruthCake
I talk about not reinventing the wheel here by taking the easy road like a champ and we must use the platforms and knowledge of others to stand on to grow ourselves. However…
Consider deeply the source (often unknown) of the opinion / review you’re using at your platform for your own growth.