Right now there’s a drive for: business leaders to create jobs,employees to continue to remain employed,entrepreneurs to make money,and governments want to increase GDP. Entrepreneurs have goals like creating wealth for others (via jobs) or creating wealth for themselves. These are noble goals, but I’d like to see a future where the goals are different. What […]

“It is what it is!” – No shit… “It’s neither here nor there.” – Of course! “It might or might not be a good idea.” – Isn’t everything?! These vapid types of statements are like honey to a bear wanting to prove how dumb others are for using these types of statements. But is it […]

People often don’t have rooms in their houses that are empty because they’ve already filled it up with stuff. Clean off a shelf? Watch knick-knacks start to pop up on that shelf. If you clean a room in a hoarders home, they won’t have an uncluttered room, they’ll just have a new spot to be […]

Most marketers have their great ad headlines and sales copy that looks great, but down in fine print it shows that most people make no money at all (or lose no weight) or whatever the goal of the product is. But what if you can market infinitely better by breaking the Typicality of Results. Most […]